Except this time he didn't do anything wrong, he was just joking around and didn't even act upon what he was saying. Besides, it's better to apologize, even if you keep doing it, because the moment you stop apologizing is the moment you've gone past the point of no return.
I think this is only the second time? If there's more, it's rumors that I haven't heard yet. In the first big thread I made, I said I'd do better. In this one, I'm re-affirming that I'm still sticking by that. The only thing wrong I did this time around was say stuff that gives the wrong impression of who I am, I didn't actually do any cheating.
